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互聯網女皇2019最新報告:支付寶已進化成“超級App”

分類:科技圈 瀏覽數:37 2019-06-23 02:29 IT之家 騎士 編輯: 厚學

IT之家6月12日消息 6月12日,有“互聯網女皇”之稱的瑪麗·米克(MaryMeeker)發布了2019年《互聯網趨勢報告》。報告認為,在產品創新和商業模式上,中國互聯網領跑全球。

今年的報告中,專門探討了支付寶。她認為支付寶已經從“電子錢包進化成超級App”:擁有10億全球用戶,超過20萬小程序,同時70%以上的用戶使用過3種以上金融類服務。

在支付寶近幾年重點開拓的出行、線下支付、相互寶等場景中,瑪麗·米克重點介紹了螞蟻森林和城市服務。其中,她認為目前擁有5億用戶的螞蟻森林讓用戶平均每天打開4次支付寶,“為環境保護作出貢獻的同時,也幫助提升用戶活躍度”。

城市服務則是另一項支付寶和微信都在著力拓展的場景,支付寶已覆蓋300多個城市,累計用戶超5億,極大提升了用戶辦理政務服務的效率。

瑪麗·米克從2017年開始一直在關注移動支付的發展,中國移動支付的高速發展令她印象深刻。她曾在2017年的報告中指出,“以支付寶為代表的移動支付在中國越來越普及,使得共享單車、直播、付費內容等產業的崛起也成為了可能。”

得益于阿里數字經濟體的協同效應以及多場景的開拓,近期多份市場據報告同樣印證了支付寶的強勁增長。AppAnnie的年度數據顯示,支付寶是全球最大的非社交類App。Trustdata發布的最新數據顯示,支付寶已成為國內第二大App。

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