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京東鋼镚與Ascenda合作推出全球航空酒店積分互通業務

分類:科技云 瀏覽數:25 2019-06-28 11:48 IDC評述網 編輯: 厚學

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近日,全球領先的忠誠度計劃管理公司Ascenda與京東鋼镚達成合作關系,正式開啟積分兌換服務。京東鋼镚將連接到Ascenda的忠誠貨幣兌換網絡TransferConnect,以使其4000多萬名會員能夠使用鋼镚兌換獲得頂尖的航空公司和酒店忠誠度獎勵。

京東鋼镚是京東數字科技開發的一款創新產品,支持聯名信用卡持卡人賺取鋼镚來兌換一系列獎勵,包括在中國大型零售平臺京東網站上兌換產品。從本月開始,京東鋼镚將可用于兌換全球頂尖航空和酒店的積分,更有新的全球合作伙伴全年陸續加入。借助這些合作關系,京東鋼镚將瞄準利潤豐厚的高端旅游消費者,構建一個豐富的全球獎勵生態系統,同時提升公司的國際品牌影響力。

京東鋼镚相關負責人(傳媒事業部)表示,作為京東數字科技旗下的重要積分服務,一直以來,京東鋼镚業務是以京東集團作為平臺依托,實現其產品價值。本次與Ascenda合作更好的實現了以用戶為核心,以場景為導向,豐富了旅行類權益場景,通過全球常旅客回報計劃為鋼镚用戶提供更好的用戶體驗和卓越的價值回報。

“我們很高興與京東鋼镚合作提供積分兌換服務,并為其會員提供向往的旅游體驗。”Ascenda CEO Kyle Armstrong表示,“與京東鋼镚的合作關系為我們推出行業領先的忠誠度主張提供了一個理想的平臺,未來我們將繼續深入合作,推出全新的創新產品。”

關于京東鋼镚

京東鋼镚是京東數字科技所推出的眾多創新產品之一,令跨平臺、跨行業、跨渠道產生的積分通用,在京東網站消費時抵用現金當錢花。目前,作為積分通兌介質的京東鋼镚,已打通銀行、航空、保險、通信、酒店、互聯網等行業的積分兌換壁壘,并隨著合作商戶不斷增加持續拓展積分來源以及出口,讓積分實現真正流通。

關于Ascenda

Ascenda是一家提供創新忠誠度計劃解決方案的全球供應商,為全球主流金融服務和旅游品牌提供高端獎勵方案。

至今,Ascenda已作為值得信賴的合作伙伴為70多個全球領先的獎勵計劃提供支持,致力于開發端到端解決方案,以解決當今忠誠度計劃行業面臨的最有意義的挑戰。

通過深入分析本地市場需求來提供適當的技術、內容和價值主張,并對營銷、服務、成本和欺詐管控等方面進行悉心管理,Ascenda提供極具吸引力且簡單便捷的即插即用產品,讓企業無需在成本與客戶價值之間進行權衡取舍。有關Ascenda(前身為Kaligo Solutions)的更多信息,請訪問公司官網。

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