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蘇寧618一小時戰報:訂單量同比增長215%

分類:業界資訊 瀏覽數:28 2019-06-28 13:55 IT之家 騎士 編輯: 厚學

IT之家6月18日消息 6月18日凌晨,蘇寧易購發布618實時戰報:6月18日第一小時內,訂單量同比大漲215%。截至18日1時,累計超2358萬人,瓜分5億元膨脹紅包。且明星單品拉動增長效果明顯。

PPTV智能電視一小時銷量增長786%,PPTV 50吋智能電視(50VU4)一小時突破30000臺。蘇寧小Biu空調,5分鐘成交破10000臺。

垃圾分類進行時,垃圾處理器在蘇寧易購一小時內銷量同比增長1433%。

南方多地入梅,蘇寧易購平臺干衣機一小時銷售額同比增長186.2%。

6月18日第一小時內,華為系、蘋果、海爾、美的、小米等品牌,紛紛入列蘇寧易購平臺億元俱樂部。

蘇寧大數據顯示,6月18日第一小時內,金奇異果賣出160000顆,蘇寧超市小龍蝦銷售額同比增長412%,進口牛肉整體銷售額同比增長486%。

蘇寧國際保健類商品銷售額同比增長238%,Swisse鈣+維生素D片銷售增長最快。

響應國家相關政策,蘇寧積極推行“以舊換新”:

  • 今年3月至5月,蘇寧全渠道實現回收舊機訂單44萬單,活動參與用戶數超28.2萬。

  • 315全民煥新節、618年中大促期間,蘇寧連續兩次拿出10億補貼,引導綠色消費和品質消費升級。

  • 618實時戰報顯示,18日第一小時內,用戶申請手機以舊換新的訂單量,接近100000單。

618期間,蘇寧再度加碼社交電商:

  • 一款藍月亮洗衣液套餐,成為推客渠道最熱銷明星單品,一小時內50000件被搶購一空。

  • 美的微波爐、方廣小君酸酸乳和美的電風扇,成為蘇寧拼購一小時熱銷榜前三強。

6月17日深夜、18日凌晨,為迎戰包裹高峰,蘇寧物流全國大小件、冷鏈、跨境等數百座倉庫,以及全國各區域十多萬倉儲、分撥、配送人員,嚴陣以待,確保配送的效率。

據悉,除了線上,12000余家蘇寧互聯網門店的618活動,將一直延續到6月20日。

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