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支付寶上線首個“智能理財助理”

分類:科技前沿 瀏覽數:12 2019-06-29 01:04 IDC評述網 編輯: 厚學
央廣網北京6月21日消息 20日,2019螞蟻金服財富伙伴大會上,螞蟻財富的全新AI應用“智能理財助理”首次亮相。 其有別于傳統的智能投顧,用戶通過智能理財助理的入口,隨時能夠進行理財健康體檢,對自己的理財行為進行評估,了解持倉風險,學習理財知識,獲得個性定制配置策略等等。 螞蟻金服數字金融事業群總裁黃浩 據悉,仍在打磨中的智能理財助理,試運行階段已經幫助超100萬用戶優化資產,幫助資產風險過低用戶平均收益提升12.5%,資產風險偏高用戶平均風險降低36%。螞蟻金服數字金融事業群總裁黃浩表示,未來,智能理財助理將成為用戶的個人財富智能操作系統,同時也將是金融行業的基礎設施,“開放并服務全生態”。 會上公布的數據還顯示,與去年同期相比,螞蟻財富平臺的非貨幣基金理財用戶數增長超100%。截至目前,“4歲”的螞蟻財富平臺上已經接入了近5000只公募基金,上線兩年的財富號則吸引了80家基金公司入駐。 財富號相當于螞蟻財富給基金公司提供了一個在支付寶端內的自運營陣地,基金公司在財富號內提供專業的理財產品、以內容為載體的理財教育、理財進階等服務,財富號及其背后的AI能力則幫助這些專業產品和優質服務精準匹配海量用戶。 數據顯示,AI能力讓財富號的運營效能提升超80%。過去一年,入駐機構在財富號上沉淀了1.1萬個持倉解讀內容,其交易用戶數增長了70%、定投用戶數增長170%。入駐機構的平均交易金額是同期未入駐機構的62倍,資產管理規模前者是后者的68倍。 “AI正帶動理財領域的人貨場重構”,黃浩表示,過去的理財是為20%的少數人提供最全面的產品和服務,而今天螞蟻財富要實現三個全:第一個全,是所有人,以及他們的全生命周期;第二個全,是全部的貨、全資管品類;第三個全,是全服務的鏈路。“在一個人的投前投中投后,我們要實現全生命周期、全資管品類、全服務鏈路的重組。所有人在他的全周期里能夠購買適合他的理財產品,能夠享受全鏈路的理財和陪伴服務。”

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