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洋碼頭海淘直播參戰電商618 三天直播時長約1432場“春晚”

分類:科技互聯 瀏覽數:32 2019-06-29 09:14 IDC評述網 編輯: 厚學

【天極網IT新聞頻道】根據全國首份《海淘直播消費報告》數據顯示,海淘直播已經發展成為用戶購物的新領地。此次618電商年中購物節,洋碼頭海淘直播首次參戰。6月18日當天,洋碼頭海淘直播平均每小時交易額達1000萬元,很多用戶定時定點的蹲守自己感興趣的視頻直播。據了解,洋碼頭618年中購物節從6月16日開啟,三天共1742場直播,截止18日24時直播時長共計429699分鐘,相當于1432場春晚。洋碼頭618海淘直播橫跨四大洲28個國家、200多個購物場景。

專家介紹,海淘直播帶給用戶很強的信任感,每一個直播場次里,用戶可以與海外的直播買手實時互動,更直觀、全面、真實地把海外商品和海外的折扣信息呈現給消費者,幫助用戶更好地了解商品,享受當地的優惠價格,也讓消費如身臨其境般感受到海外真實的購物場景,

最愛買的品類為服飾鞋包、彩妝護膚、配飾

洋碼頭618最受歡迎的品類為服飾鞋包、彩妝護膚、配飾、營養保健及家用電器。洋碼頭用戶很愛美,一天買掉28萬件護膚品和3萬多支口紅,其中口紅最熱銷的品牌為YSL、Dior及MAC,其中YSL小金條是洋碼頭熱銷爆款金榜第四名,值得一提的是,購買口紅的用戶中,除了女性用戶外,男性用戶也占到兩成。除口紅外,防曬霜和美白類產品受關注度也大增,可見在炎炎夏日,姑娘們除了要變美外,在預防上也要做足功課。

服飾鞋包方面,洋碼頭用戶在618當天購買潮鞋數量達1.2萬雙,熱門品牌包括Yeezy、Converse、AJ;購買T恤2萬件,最受歡迎的品牌為今年大熱的Fila、Champion、TommyHilfiger等;購買箱包8000多個,銷量最好的品牌為Coach、MK、Gucci。

北京人愛買護膚品,上海人愛買包,廣州人愛買保健品

洋碼頭618戰報不僅揭示了銷量數據,也顯示出不同地區的人海淘購物偏好。數據顯示,北京人喜歡買彩妝護膚品和零食,防曬霜、口紅和面霜的主力購買人群中,北京人總是排在第一,此外還有零食,蔓越莓干、火雞面、薯條等都在北京人常買的商品榜上。上海人的精致與生俱來,除了妝容的精致外,在配飾方面也走在前端,618期間最喜歡在洋碼頭上買的是箱包配飾,其中Coach包、GUCCI包、施華洛世奇藍色漸變天鵝項鏈是最愛買的三大類商品,廣州人愛養生,在海淘購物上偏愛買保健品,不夸張地說,618期間廣州人買的Swisse、META、POLA等可以鋪滿好幾個籃球場。此外,成都人愛買家用電器,武漢人愛買T恤。

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