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奢購商城精準把握定位 打造奢侈品工廠原單購物平臺

分類:科技趨勢 瀏覽數:31 2019-06-29 09:27 IDC評述網 編輯: 厚學

在高度競爭的市場中,一個品牌只有精準把握自身定位,才能夠分得屬于自己的一塊蛋糕。在國內奢侈品消費市場,奢侈品購物網站近年來異軍突起,在這其中,奢購商城通過對消費者的了解,精準把握自身定位,打造了專注于奢侈品工廠原單直供的購物平臺。

奢購商城的品牌定位在于,讓消費者直接連接奢侈品海外工廠,以十分之一二的成本即可獲得國際大牌奢侈品的享受。奢購讓大牌奢侈品走下神壇,以親民的姿態走進消費者身邊。讓奢侈品購物不再意味著高消費,普通職場人群和年輕一族也能輕松享受,用高品質奢侈品點綴生活,打造高質量的生活方式。

為此,奢購商城重新梳理奢侈品供應鏈,與大牌奢侈品工廠結成供應關系,另一方面從消費者的需求出發,摒棄小眾款式,集中精力將最受歡迎的款式以最具競爭力的價位呈現。打造奢侈品廠家與消費者之間的雙向互連通道,這就是 奢購的C2M模式 (Customer to Manufactory),非常具有創新意義,也是奢購的制勝法寶。

伴隨著消費升級的蓬勃之勢,中國將成為全世界最大的奢侈品消費市場,蘊藏著巨大的消費潛力。奢購商城的出現,讓奢侈品購物成本大大降低,吸引了更為豐富的客戶群體。隨著奢購理念的深入人心,會有更多消費者選擇奢購,以更加輕松的方式享受奢侈品。

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