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電商平臺榜單大熱領先者 華帝618銷售成績亮眼

分類:科技分享 瀏覽數:25 2019-06-29 18:20 IDC評述網 編輯: 厚學
電商平臺榜單大熱領先者 華帝618銷售成績亮眼 2019-06-21 14:20:44 科技狗

618購物狂歡節的熱浪終于退潮,對于各大品牌來說,“618就是一場高考”。各種數據紛紛刷爆,破紀錄的速度又快了,天貓618國內外品牌成交相較去年雙十一,最高增長超40倍;京東618期間累計下單金額達2015億元;蘇寧易購在今年的618中也是尖叫聲不斷,從6月1日到18日晚6點,蘇寧全渠道訂單量同比增長133%,其中家電訂單量同比增長83%。

在這個不見硝煙的戰場上,各大品牌摩拳擦掌全力以赴,華帝更是沒有絲毫懈怠,因此也在此次618年中大促中交出了令人矚目的銷售成績。

蘇寧煙灶套餐悟空榜自營全渠道排名第一位

蘇寧618當日,截至1點,廚房衛浴電器銷售量同比183%。其中煙灶套餐同比增長119%,零冷水熱水器是同期的6倍,垃圾處理器同比增長1433%,洗碗機同比增長225.25%。

作為廚電用品的主力軍,煙灶市場的戰況也是如火如荼,而華帝作為佼佼者,戰績也十分喜人。蘇寧煙灶套餐悟空榜顯示,截至6月18日上午8點,華帝力壓老板和方太拿下榜單第一,打破了此前老板或方太占據榜首的“壟斷”地位。

>天貓618品牌榜廚電品牌銷售額奪得榜首

 

僅在6月16日當天,大家電僅用90分鐘就打破去年全天成交,小家電4分鐘成交超去年一小時。而iPhone等“硬通貨”的優惠讓利推動天貓手機成交同比勁增600%。天貓618期間,核心家電品牌全線賣爆。

而截至6月18日24點,華帝位列天貓廚房大電行業品牌銷售額榜單top10,并成功奪冠,領跑廚電行業第一。

>產品力和品牌力優勢明顯電商銷量再創新高

 

對于各大品牌來說,“618”是一次機會,更是一次挑戰,它的意義不僅僅在于銷量之爭,更多的在于行業地位的“攻守”和塑造一流的品牌形象。全力應戰618的華帝更將其視為展示產品技術創新力和釋放品牌影響力的特別重要節點。

智能廚電行業明顯已經開始成熟,同時,廚電產品作為家中的“大件”,消費者購買時會更加謹慎,并非沖動型消費。而華帝躍居榜首足以證明消費者對于華帝產品的喜愛和認可,也同時證明了華帝產品的品質和口碑。618銷量爆炸的背后,體現了華帝長期以來在產品力和品牌力的厚積薄發。

根據華帝股份2018財報顯示,其電商渠道營業收入為16.07億元,占主營業務收入的26.81%,同比增長25.34%。近年來,華帝一直堅持立足廚房、堅持高端品質、堅持國際視野三大原則,不僅滿足消費者對廚電產品的需求,更引領廚房品質生活的方向。華帝將目標受眾定位在“知富階層”——有知識、有消費力、有品味、愛時尚、愛新鮮、愿意為夢想付出。對于“智慧”的詮釋,華帝主要體現的是實現產品的落地,將產品立足于用戶生活,可以讓用戶真正感受到產品帶來的輕松、舒適的體驗。在現如今的人工智能時代,無論是多么厲害的產品,只有真實的落地到用戶手中,才能更好的體現出產品的價值。相信華帝推出的這些高端產品,不僅可以提升生活品質,暢想舒適生活,還可以讓消費者真正地走進智慧廚房。

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