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大杭州范圍內首個珠寶行業淘寶直播基地落戶蕭山 浙江科技新聞網

分類:物聯網 瀏覽數:27 2019-06-30 15:28 IDC評述網 編輯: 厚學

6月25日,淘寶(中國)軟件公司與杭州國際珠寶城、浙江省黃金珠寶飾品質量檢測中心舉行了現場簽約儀式,將編號為“ZJHZ0013”的“珠寶行業淘寶直播基地”牌匾授予了杭州國際珠寶城。

淘寶直播珠寶行業負責人李卓夫表示,淘寶從2014年開始內容逐步在演化,從二維的圖文內容,到三維的視頻,到四維的直播,知識型和互動型的營銷將會給新電商模式帶來巨大的機會,這對于珠寶這類價值較高、體驗要求很高的特殊行業而言尤其重要。

作為大杭州地區唯一獲得阿里審核通過并授牌的“珠寶行業淘寶直播基地”,杭州國際珠寶城總經理石峰表示,隨著新零售概念的提出,珠寶行業面臨著發展的瓶頸,為此,杭州國際珠寶城望通過探索通過新模式、新途徑為廣大商戶探尋新的增長發展途徑。通過淘寶直播的引入,希望以這個基地為基礎可以在線上再造一個銷售達百億規模的杭州國際珠寶城。

據了解,近年來杭州國際珠寶城已累計引進珠寶行業知名品牌120余家,其中“老鳳祥”“中國黃金”“中國珠寶”“老廟”等國內知名的珠寶品牌的省級代理商、運營商更均將總部設立于此。

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