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AI賦能電視公屏,酷開網絡亮相中國國際軟件博覽會

分類:科技云 瀏覽數:36 2019-07-01 18:33 中關村商情網 編輯: 厚學

  6月29日,由工信部和北京市政府主辦的第二十三屆中國國際軟件博覽會在北京展覽館隆重舉行。作為全球軟件產業發展的風向標,軟博會匯聚了國內外最具影響力的專家、學者、企業家與知名人士,共聚一堂交流對話,以期為軟件產業帶來更廣闊的思維與視野。

  作為近兩年來科技領域的絕對焦點,人工智能成為本屆軟博會第四場高峰論壇的主題,受到了各界的高度關注。其中,OTT行業獨角獸深圳市酷開網絡科技有限公司,作為唯一一家行業代表受邀出席了本次軟博會,分享了人工智能在OTT大屏領域的探索和應用。

  人工智能+大數據:構建公屏智能服務系統

  在本次軟博會上,創維-RGB董事長兼總裁、酷開網絡CEO王志國進行了“酷開系統——公屏智能服務系統”的主題分享,聚焦人工智能領域,共同探討人工智能的領先技術和應用成果。

  據王志國介紹,在“大數據+人工智能”的應用上,酷開系統已經具有實際成果,在構建智能推薦整體模型下,將大屏影視服務等基于視頻各方服務的體驗做到極致,并加強整個智能家居和智能家電的產業升級,實現整個空間下的賦能以及空間上的個人賦能。

  在此基礎上,酷開網絡持續在電視系統界面、內容呈現形式、智能語音互聯、人工智能物聯網等多方面提升用戶體驗,成為最懂用戶的公屏智能服務系統,重新定義大眾的客廳生活。

  人工智能+OTT:更加精準推送搶占流量入口

  隨著智能大屏硬件的普及,客廳場景已經成為整個家庭娛樂的體驗中心,在PC、移動端之外開辟了一個全新的互聯網流量入口。與以往的被動接收不同,眼下的客廳大屏逐漸走向自主選擇,更智能、可共享,且具有家庭屬性,為消費者提供PC、移動端等“私屏”設備難以媲美的視聽體驗。

  王志國表示,消費者的需求升級,讓客廳大屏由被動顯示演變為內容入口。精準把握用戶需求,實現海量內容和用戶需求的智能匹配,是OTT行業升級消費者體驗的重要環節。

  對此,酷開系統根據用戶觀影習慣、人群關系、人群相似度等數據,描繪精準的動態家庭畫像,實現精準化、差異化、個性化的內容推薦,從傳統的“千人一屏”轉變為“千人千屏”,解決海量內容與不同用戶需求的高效匹配,并通過用戶行為大數據對內容進行分類,實現內容的精準推送。

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