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吉利陷綁定員工購車的風波 銷量不增反降

分類:滾動資訊 瀏覽數:36 2019-07-02 09:32 科技訊 編輯: 厚學

近日,網上有消息稱,吉利為提升銷量,提出了要求員工自愿填寫下調工資及年終獎金,并按崗位要求員工內部消化銷售目標。

在國內車市銷量整體下滑的背景下,吉利汽車(00175.HK)無疑是一股暖流。

進入2019年后,吉利汽車的月銷量陰晴不定。長江商報記者統計發現,2019年前5月,吉利汽車月銷量基本正負交替,總體下跌了12%,少賣了7.74萬輛,而且僅完成全年銷量目標的37%。

不僅如此,吉利汽車公布了“20200戰略目標”,其中包括2020年實現年產銷200萬輛。長江商報記者發現,即便吉利汽車2019年能夠完成151萬輛的銷量計劃,2020年銷量增速必須達到32.45%,這幾乎是不可能完成的任務。

為了刺激銷量增長,5月份消息稱,吉利汽車開始綁定員工購車,然而當月吉利銷量并未好轉,反而大幅下滑了27%。

前5月少賣7.74萬輛

即便是沒有完成銷量目標,2018年對于吉利汽車而言,無疑是在逆勢而動。

數據顯示,吉利汽車2018年實現銷量150.08萬輛,同比增長20.3%。盡管沒有完成158萬輛的全年目標,但完成率高達95%,達到歷史之最,而且依舊是自主品牌中銷量最好的車企。

乘聯會數據顯示,2018年全國乘用車累計銷售2235.1萬輛,同比下滑5.8%,這也是中國車市連續增長28年后迎來首次同比下滑。兩相對比,更顯得吉利汽車銷量的增長難能可貴。

再往前看,吉利汽車2014年銷售量為42.58萬輛,4年間增長了近兩倍,這也讓吉利成為中國自主品牌汽車的標桿。

然而,高考志愿填報有“大小年”之分,進入2019年的吉利汽車,銷量則呈現出“大小月”。

2018年12月,吉利汽車國內銷量為8.63萬輛,同比暴跌約 44%,這似乎成為其銷量陰晴不定的前兆。

長江商報記者統計發現,吉利汽車2019年1月至5月的銷量分別為15.84萬輛、8.36萬輛、12.46萬輛、10.39萬輛和9.03萬輛,同比分別增長2%、減少24%、增長3%、減少19%、減少27%。

其中,吉利汽車5月份具體車型中,三款車銷量超1萬臺,包括帝豪銷量的16223臺、博越的13527臺,繽越的10059臺。此外,中高端品牌領克5月累計銷量為9190臺,領克01占據4104臺。

不過,綜合看來,吉利汽車2018年前5月共銷售56.08萬輛汽車,與去年前5月的63.82萬輛相比下跌了12%,少賣了7.74萬輛。

銷量降幅與全國“同步”

近日,乘聯會公布了2019年5月份全國乘用車市場分析,根據其數據統計顯示,5月份國內狹義乘用車市場銷量為158.2萬輛,同比下滑12.5%,環比增長4.8%。乘聯會表示,這是歷年5月環比表現最強的,主要因國六實施的去庫存力度的超強貢獻而取得的效果。

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