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搜狐“狐友”正式版上線 擴張我的社交圈

分類:移動科技 瀏覽數:10 2019-07-03 18:27 N軟網 編輯: 厚學

6月9日,搜狐旗下社交產品 “狐友”APP正式版舉辦開放日活動。邀請“狐友”進行線下交流,明星柳巖作為“狐友”重度使用者也前來參加互動。

在這款主打年輕人社交的移動端社交應用上,用戶可以發布包括文字、圖片、視頻、鏈接在內的多類型個性化內容,并與自己感興趣的人以關注、轉發、評論、聊天、查看動態等多種形式進行互動交流,不斷擴張自己的社交圈。

狐友正式版上線 打造“95后最in社交姿勢”

社交一直是互聯網企業的心心念,把握社交就等于抓住了用戶和流量。今年年初,多閃、聊天寶、馬桶MT三款社交產品集中發布,引來一陣社交大戰。前不久,飛聊又接檔上線,爭奪社交入口。此次搜狐再次加入戰局,社交江湖,又要有一番風起云涌。

實際上,狐友并不是搜狐第一次做的社交產品。搜狐旗下的ChinaRen、白社會曾是80后共同的青春回憶。此次推出“狐友”,則希望擴張90、95后的社交圈,打造95后最in社交姿勢。

其實,“狐友”也并非新品,此前“狐友”就已經作為一個功能按鈕,鑲嵌在“搜狐新聞客戶端”底部導航欄中,這是搜狐首次在新聞客戶端中融入社交元素嘗試,實現了社交化的新突破。同時,作為媒體平臺和社交網絡,搜狐用自己擅長的媒體屬性為基礎,不斷鞏固“狐友”的社交地位。自2018年測試版APP推出至今,狐友APP已經進行更新迭代,并于今天發布正式版。

“狐友”并不封閉在熟人社交群里,而是以興趣愛好為突破口,讓用戶主動加感興趣的人。“狐友”發展至今,雖然目前仍在基礎建設階段,屬于原始星云團,但已經在年輕群體中逐漸風靡。特別是通過“狐友國民校草、校花”等活動,成功吸引大批年輕團體入駐,已經成為這個沙漠中綠洲的原著居民。同時,大批明星、才藝達人、意見領袖也都活躍其中,“狐友”成為熱門話題聚集地。

更平等 更安全 智能社交讓你“言之有物”

“狐友”整體分區為“動態”、“互關”、“我”。“動態”類似于朋友圈功能,可在其中了解關注好友所發內容;“互關”類似于通訊錄,包含新粉絲、我的群聊,以及興趣人推薦;而“我”則包含了所有基礎功能設置。

“狐友”致力于打造成一款“用戶平等 注重隱私”的社交產品APP,這也是它區別于當下其他社交平臺的最大特點。直白點說,就是讓你在社交過程中更加純粹,更加有安全感。

為打破社交領域中存在的隱形鄙視鏈,狐友奉行“用戶平等”的理念貫徹在產品中。主要體現在三個方面,首先“狐友”不做人為的加V,不構建人為的等級差異;其次平臺認可用戶的多樣性,每個狐友都可以享受到統一完整的狐友服務,不搞“特殊待遇”;最后,平臺的推薦邏輯不摻雜用戶身份等級邏輯,因此每一個用戶都能找到與自己互相欣賞、平等相待狐友。

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