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小鵬G3完成一萬輛交付 下一個是誰?

分類:物聯網 瀏覽數:28 2019-07-04 17:20 科技訊 編輯: 厚學

2019 年 6 月 18 日第 10000 輛小鵬 G3 在海馬小鵬工廠正式下線,小鵬汽車成為了繼蔚來、威馬后,第三位達成 10000 臺的造車新勢力選手。

小鵬與蔚來、威馬同期成立,蔚來在 2017 年末發布了 ES8 車型,2018 年第二季度開始交付 ES8 車型,威馬在 2018 年 4 月發布了 EX5 車型,2018 年第三季度開始交付 EX5 車型,但小鵬 2018 年末才發布 G3 車型,2019 年第一季度才開始大批量交付 G3 車型。

慢嗎?從量產交付的角度來看確實慢,但仔細翻看小鵬的發展歷史,小鵬的「慢」其實是有原因的。

在 G3 量產交付前小鵬內部還有過兩款車型,一款是 Beta 版車型,一款是 1.0 版本車型。

Beta 版車型于 2016 年 9 月 13 日正式發布,但從車名也可以明顯看出這是一款測試版車型,并不會正式推向市場。

圖片來自汽車之家

2017 年 10 月 12 日小鵬 1.0 版本車型正式下線,我相信不少廣東的朋友對這臺車不會太陌生,因為小鵬 1.0 車型在廣州的能見度還是有一些的。

其實 1.0 是小鵬汽車的首款量產車型,也是首款進入乘聯會新能源車銷量榜的造車新勢力,但小鵬內部認為這款車的品質并不夠優秀,他們希望在第一批種子用戶群體中建立起優秀的口碑,所以并沒有急于將這款車型推向市場,只是生產了 1000 輛左右交付給了極少數用戶和一些內部員工,在他們手里 1.0 車型經過了長時間的測試,發現并解決了非常多的問題后,然后迭代出了 G3 車型。

又經過多次的驗證,準備完善之后,小鵬在 2018 年 12 月 12 日才將 G3 正式推向了市場,而且在開始大批量交付之時,小鵬還聘請了宮下善次與羅炳春兩位車企老將加入小鵬汽車,分別出任生產質量高級總監和售后高級總監,從這里也可以看出,面對車輛的品質及用戶口碑小鵬是認真的。

而 1.0 車型的使命除了驗證產品外,它還打通了為小鵬代工的海馬工廠的生產線,為 G3 的量產夯實了基礎。

從產品角度來看,上市至今 188 天,相比前兩位選手,小鵬 G3 爆出來的問題確實少了不少,也沒有因為產能爬坡導致交車時間被過分拉長。

但為了品質,為了用戶口碑,小鵬犧牲了什么,表面上犧牲了時間,實際上小鵬相比前兩位選手,幾乎錯過了補貼政策的紅利,小鵬從 3 月開始大規模交付,但補貼的下滑導致小鵬不得不將售價上調,2 – 3 萬元的漲幅對于一款售價 20 萬以內的車型來說不算低了,我本以為本次調價之后對銷量的打擊會比較大,但從銷量數據上來看,并沒有。

小鵬官方公布的數據顯示 4 月銷量為 2200 輛,5 月的銷量為 2704 輛,1-5 月累計銷量為 7359 輛,如果 6 月的銷量能維持在 5 月的水平,那銷量破萬也近在咫尺了。

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