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年銷售10億元女鞋電商企業“飛入”仰義

分類:業界資訊 瀏覽數:9 2019-07-04 20:06 IDC評述網 編輯: 厚學
摘要:鹿城招商引資又取得新突破。昨天上午,由杭州湃沃電子商務有限公司申請注冊的“溫州市巨賀商貿有限公司”,拿到了工商營業執照,正式落戶仰義街道。未來三年該公司目標銷售1000萬雙女鞋,將帶來10億元銷售收入……

溫商網訊(記者 邵盧靜 通訊員 大可)鹿城招商引資又取得新突破。昨天上午,由杭州湃沃電子商務有限公司申請注冊的 溫州市巨賀商貿有限公司 ,拿到了工商營業執照,正式落戶仰義街道。未來三年該公司目標銷售1000萬雙女鞋,將帶來10億元銷售收入。

湃沃電商緣何看中仰義將研發銷售落地于此?記者了解到,湃沃電商集團創立于2013年,在杭州、寧波、廈門都有電商公司,從女鞋起步,發展到服裝、襪子、內衣等多品類銷售。湃沃電商聯合創始人廖睿宏介紹,集團去年年銷售額20億元,其中女鞋銷售額10多億元。

為什么要到溫州來?廖睿宏直言,是被仰義街道 招商團 的誠意打動。溫州女鞋是湃沃電商最重要的采購源頭,廖睿宏與溫州許多女鞋企業打了10多年的交道,對溫州非常熟悉。促成此次合作,還緣于仰義街道 招商團 的一次 意外 拜訪。

5月31日,仰義街道組織專門的招商團隊來到湃沃位于杭州下沙的公司,與廖睿宏等創始團隊進行交流,并向其宣講了鹿城區鼓勵電商發展的優惠政策。十多天的時間里,街道工作人員多次主動上門送服務,甚至帶章上門辦公,讓企業 零跑趟 ,更在一天之內辦下工商營業執照。 這些令人意想不到的舉動,讓我們下定了落地仰義的決心。 廖睿宏說。

作為新成立的巨賀商貿公司合伙人之一,溫州巨納鞋業有限公司總經理宛家勇是促成此次落地合作的 介紹人 。身為安徽人的宛家勇在鹿城創業生活了21年,2008年在仰義創辦巨納鞋業以來,感受到營商環境日益提升,創業者的歸屬感越來越強,因此他希望湃沃這樣的電商企業來到仰義,共同創立更好的電商生態圈。

將研發和銷售遷到原產地,可以將銷售流通環節的效率提升30%以上,大大增強了企業的發展信心。廖睿宏說,以年輕女性為主的鞋類銷售,要走Zara的快銷模式,對上新和物流速度有較高要求。原來設計生產與銷售分離兩地,溝通成本較高,從鞋樣修改到生產,再到發貨,周期要15 20天,現在只需10 12天。巨賀商貿規劃,將湃沃電商的鞋類業務轉移到溫州,未來三年目標銷售1000萬雙女鞋,預計產生10億元銷售業績,帶動當地超千人就業。

創新招商模式,引得 金鳳 歸來。近年來鹿城區開展 三服務 ,推出大力度的優惠政策。在持續做強電商產業方面,其中包括B2C網絡年銷售額每500萬元、B2B網絡年銷售額每5000萬元,給予電商網絡銷售企業運營推廣補助2萬元等非常實在的福利,并根據企業情況進行 一事一議 ,吸引越來越多的企業和項目在鹿城落地、集聚。

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